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Αρχική τιμή: 71,88€
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Περιγραφή
Thoroughly examine strategic management concepts using the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management issues today. Written by highly respected experts Ireland, Hoskisson and Hitt's, "The Management of Strategy Concepts, 9/e, International Edition" combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies invite you to explore a broad range of critical issues confronting mangers today within a practical and relevant presentation. A wealth of learning features, CengageNOW online learning tools and a complete electronic business library help keep study current. Gain the solid understanding of the strategic management tools and concepts you need to increase performance and establish a competitive advantage.
Αλλες Λεπτομέρειες
ISBN: 9780538753210
Εκδότης: CENGAGE LEARNING
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Φυσική Περιγραφή: Paperback
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